✓ Goodlookup
Spreadsheet Fuzzy Matching Add-on
A Google Sheets function that matches text semantically, going beyond traditional fuzzy matching.
Why we recommend them
Goodlookup is a Google Sheets add-on that works like VLOOKUP but uses a pre-trained language model to match similar or related text strings, such as nicknames, synonyms, or partial names. It's built for spreadsheet users who need to join or cluster messy, inconsistently labeled text data across sources.
✓Flat pricing: $15 per year subscription
✓Installs directly from the Google Workspace Marketplace
✓Returns a similarity score alongside each match to indicate match strength
What we actually verified
8/10 TrustScore—Money-back guarantee verified
—Free trial available
✓Reachable customer service“…upport Contact Privacy Terms of Service For support contact [email protected] Google Sites Report abuse Page details Page upd”
✓No fine-print return conditions
✓No unrealistic claims detected
Vetted 2026-07-13 · How we vet →
Common questions about Goodlookup
Is Goodlookup legit and safe to buy from?
Yes — Goodlookup passed the WhatiseBrokering.com vetting checklist (try before you buy, no fine-print returns, a real way to reach them, realistic claims only) before being listed. We remove companies that stop meeting the standard.
Can I try Goodlookup before committing, or get my money back?
Every company in our directory must offer a free trial or, at minimum, a 7-day money-back guarantee from the day your product arrives — with no fine-print return conditions like "unopened" or "original packaging". Goodlookup met this requirement at the time of vetting.
How do I reach Goodlookup if something goes wrong?
Goodlookup publishes a real customer-service contact (phone or email) — that's a listing requirement. If you can't get a response, tell us at [email protected] and we'll review their listing.
Why is Goodlookup listed on WhatiseBrokering.com?
We discovered and vetted Goodlookup ourselves. They don't pay us anything — they're listed purely because they meet the standard.
Had a bad experience with Goodlookup?
This directory only works if every listing keeps earning its place. If Goodlookup didn't live up to the standard — refused a return, unreachable support, misleading claims, anything — tell us. We'll re-review them against our vetting criteria, and if they're not abiding by our rules, we remove the listing. No exceptions, no pay-to-stay.