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✓ Vetted 5.6/10 TrustScore

✓ Goodlookup

Productivity & Project Management

A Google Sheets function that matches text semantically, going beyond traditional fuzzy matching.

Why we recommend them

Goodlookup is a Google Sheets add-on that works like VLOOKUP but uses a pre-trained language model to match similar or related text strings, such as nicknames, synonyms, or partial names. It's built for spreadsheet users who need to join or cluster messy, inconsistently labeled text data across sources.

✓Flat pricing: $15 per year subscription

✓Installs directly from the Google Workspace Marketplace

✓Returns a similarity score alongside each match to indicate match strength

What we actually verified

5.6/10 TrustScore

—Money-back guarantee verified

—Free trial available

✓Reachable customer service[email protected]

✓No fine-print return conditions

✓No unrealistic claims detected

Vetted 2026-07-13 · How we vet →

Visit Goodlookup →

Straight referral — we earn nothing from this link.

Common questions about Goodlookup

Is Goodlookup legit and safe to buy from?

Yes — Goodlookup passed the WhatiseBrokering.com vetting checklist (a real way to reach them, realistic claims only) before being listed. We remove companies that stop meeting the standard.

Can I try Goodlookup before committing, or get my money back?

We couldn't verify a published free trial or money-back policy for Goodlookup during automated vetting, so check their pricing or returns page before you buy. What we did verify: reachable customer service and realistic claims. If your experience doesn't match, report it below and we'll re-review the listing.

How do I reach Goodlookup if something goes wrong?

Goodlookup publishes a real customer-service contact (phone or email) — that's a listing requirement. During vetting we found [email protected] published on their site. If you can't get a response, tell us at [email protected] and we'll review their listing.

Why is Goodlookup listed on WhatiseBrokering.com?

We discovered and vetted Goodlookup ourselves. They don't pay us anything — they're listed purely because they meet the standard.

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✓ PrometAI 8.8/10 TrustScore

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✓ Geekflare Connect 8.8/10 TrustScore

A BYOK dashboard that lets teams share OpenAI, Anthropic, and Google models with cost trac

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